Flare

What will get more attention from Avaya's announcement - the new video products or the new name for the video experience? Branding has certainly gotten its fair share of attention in the past few months - first the Cisco Cius (rhymes with see us), then Microsoft Lync (rhymes with sink), and now, Avaya Flare (rhymes with - uh, Blair).

Avaya announced today the creation and release of several new solutions, which are intended to transform business collaboration. Among them are a family of real-time enterprise video communications and collaborations products and services, and the Avaya Flare Experience, a new user experience made to deliver unique collaboration capabilities for voice, video, and text.