BroadSoft Acquires Transera
BroadSoft has recently announced the acquisition of Transera, adding its software and solutions to BroadSoft's Contact Center-as-a-Service (CCaaS) portfolio. Transera is a provider of cloud-based contact center software, offering omni-channel and analytics-driven software to SMBs and large enterprises.
Transera's solutions allow service providers to offer a complete cloud contact center portfolio, without the need for multiple, expensive, new investments. Its cloud contact center software uses analytics from multiple channels - voice, email, chat, and social media - to help businesses improve efficiency and get more out of their interactions with customers. Transera's solutions already integrate with BroadSoft's BroadWorks and BroadCloud solutions, making the acquisition a natural choice for BroadSoft.
While the financial terms of the acquisition have not been released, it's expected that it will help BroadSoft earn an additional $7-8 million in 2016, as the UCaaS market continues to grow at an annual rate of 16 percent.
As the acquisition is completed, approximately 60 employees will be making the jump from Transera to BroadSoft. Additionally, Transera's founder and CEO, Prem Uppaluru, will join BroadSoft as general manager and vice president of BroadSoft Cloud Contact Center.
As Blair Pleasant of COMMfusion LLC and UCStrategies notes, "Broadsoft was lacking a comprehensive contact center solution, and only had a 'lite' offering. Now its service provider customers have a more complete omnichannel solution to offer their customers. As the CCaaS market continues to grow, the ability to offer digital channels, including email and chat as part of an omnichannel solution is important for service providers selling cloud services and will help Broadsoft's customers be more competitive."
For more information, visit www.broadsoft.com and www.transerainc.com.
Tags
Start YourCustomized Search
SOLUTION AREA
SOLUTION PROVIDERS
CONTENT TYPE
- BC Expert Insights Market (0)
- BC Expert Insights Objective - Vendor Neutral (0)
- BC Expert Insights Planning (0)
- BC Expert Insights Solution (0)
- BC Expert Insights Vendor (0)
- BC Expert Insights Vendor Solution (0)
- BC Expert Roundtable (0)
- Bcs Webinar (0)
- Bcs Webinar Registration (0)
- Best Practice (0)
- Buyer Guide (0)
- Case Study (0)
- Executive Interview (0)
- Expert Roundtable (0)
- Guest Contributions (1) Apply Guest Contributions filter
- Multimedia (0)
- News Analysis (0)
- Newsfeed Article (0)
- Newsfeed Article (0)
- Thought Leadership (0)
- Vendor Collateral (0)
- Vendor Resource Best Practices (0)
- Vendor Resource Buyers Guides (0)
- Vendor Resource Multimedia Content (0)
- Vendor Resource White Paper (0)
- Webinar (0)
- Webinars (0)
- White Paper (0)
MORE FILTERS
INDUSTRY
- Banking And Investment (0)
- Education (0)
- Energy And Utilities (0)
- Finance (0)
- Government (0)
- Healthcare (0)
- Hospitality (0)
- Insurance (0)
- Manufacturing (0)
- Media/Publishing (0)
- None (0)
- Professional Services (0)
- Retail & Distribution (0)
- Technology (0)
- Transportation (0)
PUBLICATION DATE
Latest Articles
Latest Articles
![](/sites/all/themes/ucs/images/Newsletter-Signup.jpg)
Comments
There are currently no comments on this article.
You must be a registered user to make comments