Mobility Included in Salesforce.com's Chatter

27 Mar 2013

New mobile capabilities have been included in San Francisco, California-based Salesforce.com's Chatter social network, and it seeks to make the tool fully functional over iOS- and Android-based devices.

The senior product marketing manager for Salesforce Chatter, Anna Rosenman, said: "This is about the ability of our customers to use their mobile devices like never before. Employees are increasingly engaging on mobile devices, and our customers want us to help them take advantage of the mobile opportunity. Our customers want to leverage social networks, and they want to leverage the cloud. They want to create communities and take advantage of the paradigm shift because they want to fully connect with their customers and their employees and their partners."

The new version of Chatter enables access to all customer information which is stored within Salesforce.com, and account information, marketing campaigns, cases, sales leads, opportunities and custom apps built atop the Salesforce platform are all included. In addition to the possibility of creating new accounts, a range of different data types can also be uploaded via the system, and this includes files, photos, polls, tasks and similar functions. The user's profile can also be viewed, and can be used to gain access to real-time feeds, trending topics and similar venues for pushed information.

Rosenman said: "We want our customers and their employees to be able to access information, collaborate and access structured data from wherever they are. In order to be an effective salesperson, you need to be able to identify all of the information about your customer and tap into their needs. And, your employees need to collaborate to drive creative ideas and accelerate innovation."

Specific details and product offerings can also be accessed remotely and will be made available via the Salesforce.com platform.

VMware suggests that over 195,000 are presently functioning on the system since it came into operation in 2010, and according to a recent survey, meetings have been reduced by an average of 25 percent, as has email, by an average of 26 percent - all through using the platform. At present, the customer list includes Kelly Services, Virgin America and Vodafone Australia.

Salesforce.com customers can make use of the new mobile application immediately. (CY) Link

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