What You May Not Know About Digital Transformation


Peter Santeusanio interviews Justin Stevens, VP Business Development and Marketing at Modality Systems, about Digital Transformation. This will be the focus of a series of upcoming Webinars Justin will be hosting.

Digital Transformation is a term used to describe many things today. How do you define "Digital Transformation?"

Digital transformation is about ensuring people can leverage the power of technology in alignment with business process and goals. That is, the connection between people, process and technology. We've found a handful of specific business factors contributing to Digital Transformation of which we hope to demonstrate why Collaboration is the Fabric connecting these factors together for the most synergy possible. Things like accessing human talent across geographies while combining business intelligence of things like CRM for creating improved decision making in real time. This is only one example, but fueled by collaboration technology.

Most importantly, though, is the need to focus on how these technologies are adopted and used by an organization leading us into how we transform, this is the journey itself.

We break the transformation process down into six phases: Pre-Decision, Pilot, Deployment, Adoption, Operations and Future.

While many think this process primarily relates to the underlying Skype for Business platform, one of the most important determinants of success is how systems support operational processes, the organization's business model and how user experiences drive (or inhibit) adoption. If we achieve success at and beyond this Adoption stage, the return becomes exponential, leading to true Digital Transformation.

Where do you see organizations being most challenged during the transformation?

While most organizations get through the Deployment phase, that is where many begin to stall because they lack a comprehensive business plan tied to use cases fit for the unique aspects of their business. The plan enables the success of the Adoption and Operations phases. This is where the real work begins.

We hear a lot about Unified Communications being used to drive CEBP? How does that relate to the Digital Transformation?

CEBP is one of the key end goals of the transformation. Historically tight integration with CEBP involves substantial expense, integration and consulting services. With the advent of more open architectures, rich APIs, Software as a Service (Saas), Communications Platform as a Service (CPaaS), and WebRTC, the costs and complexity of implementing CEBP are dropping substantially.

Unfortunately while these emerging technologies and services enable proliferation, they do not guarantee most of the potential benefits will accrue. Focusing on the organization dynamics and user experiences associated with the adoption of all this functionality is critical and needs to be part of every digital transform program. We will discuss this issue in some detail.

What will be the format of these webinars?

We will be hosting a roundtable discussion with a variety of our consultants deeply experienced with implementing digital transformation.

We will be going through a series of case reviews to highlight real world challenges and solutions including integrating call centers, call recording and analog trunking at scale as well as issues associated with international compliance.

We will explore legacy migrations and also take a look at some cases featuring new and interesting applications.

What are some of the less discussed issues you plan to cover?

We will be covering key security risks and mitigation strategies associated with these cloud deployments. We will also cover performance issues and how to manage these environments while leveraging the Skype Operations Framework (SOF) and its role in the transformation process.

Are the case studies issues you will be speaking about in these webinars primarily relevant to very large organizations?

Not necessarily, organizations between 500 and 5000 seats would benefit most from this information, while still applicable to the larger enterprise, they are more unique requiring an extra layer of application

Thanks for speaking with me, Justin.

For those interested in registering for the webinars, please use the flowing links:



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