Intermedia’s Expanded Reseller Program Helps Partners Realize Up To 5x More Revenue Than Agent Programs

14 May 2019

Unlike agent commission models employed by most UCaaS providers, new Co-Branded reseller program allows partners to set their own price and margins, own their customer relationships, and better control their future

Intermedia, a leading UCaaS and collaboration provider to partners and the SMBs they serve, today announced the launch of a new Co-Branded option within its reseller partner model for partners selling Intermedia UniteTM. Unite offers an all-in-one business phone and communications system with integrated web and video conferencing, team chat, file sharing and backup, and much more, with the desktop and mobile apps that allow for anytime access from virtually any device. Building on Intermedia’s commitment to partner success, the new program offers more flexibility for partners to fully own their customer relationships while leveraging the name and credibility behind Intermedia’s branded solutions.

Since channel partners are the primary conduit to small and medium-sized businesses (SMBs), Intermedia is committed to providing partners with the programs, products, and support needed to build lasting, profitable customer relationships. To date, the channel has been able to partner with Intermedia as either a Private Label Reseller (PLR) or a commissioned Advisor. With the addition of the Co-Branded option to the reseller model, Managed Service Providers (MSPs) and other members of the channel community have even more flexibility to create value for their business:

  • Reseller model – the expanded go-to-market reseller program allows partners to own the entire customer relationship under either the existing Private Label option which utilizes the partner’s brand, or the new Co-Branded option that leverages Intermedia’s brand. Under both options, partners have the opportunity to make 5x more revenue as compared to the industry standard agent model. Partners sell the service, set their own margins, and handle billing and support, while relying on Intermedia for customizable marketing materials, full concierge sales support, Tier 2 and Tier 3 technical support, taxation management, and more.
  • Advisor model (aka by the market as an agent model) – partners realize healthy, recurring commissions and sell under the Intermedia brand. Partners help Intermedia close the sale to the customer, while Intermedia provides all of the sales, marketing, technical, and billing support.

“We’ve been partnering with Intermedia for over 10 years now and have always been drawn to how easy they make it for us to sell the highly-reliable, superior UCaaS and business productivity solutions our customers are looking for,” said Martin Dunsby, CEO of channel partner Hybridge. “With this new Co-Branded option, the upside is tremendous. The ability for Hybridge to now sell Unite and leverage the trusted Intermedia name, while still enjoying the high reliability, secure central management, and one provider, one bill approach their reseller model delivers, is a win-win for customers and partners alike.”

“Most of our competitors only sell under an agent model, which limits the partner’s revenue opportunity and growth potential,” said Michael Gold, Intermedia’s CEO. “Our Reseller model puts the power in the hands of the partners by allowing them to own the customer relationship, set their own pricing and margins, build more value in their business, and chart a more predictable future. Our Private Label partners have been realizing these benefits for years, and now with the new Co-Branded reseller option, partners that have been hesitant to sell under their own brand can now experience these same revenue-building benefits by selling alongside the name and credibility of the Intermedia brand.”

The addition of the Co-Branded option to the reseller model means that partners now have even more choice when going to market, including the ability to pick and choose which Intermedia program to sell under on a case-by-case basis.

Added Jonathan McCormick, Chief Operating Officer and Head of Sales at Intermedia, “Whichever partner program they choose, selling with Intermedia means 99.999% uptime SLAs, J.D. Power-certified 24/7 support, marketing, billing, and taxation assistance, continuing education programs, one point of control, one bill, and much more. We aren’t successful unless our partners are, and we will continue to innovate to ensure that our partners are as successful as possible along every step of the customer acquisition and management lifecycle.”

To learn more about Intermedia’s partner programs, including the new Co-Branded model, click here.