Ribbon's UC Market Insights Survey

18 Nov 2019

In this Industry Buzz podcast, Jim Burton and the BCStrategies Experts welcome John Macario, Senior Vice President of Channel Marketing for Ribbon Communications, to discuss the findings of the company's recent Unified Communications (UC) Market Insights survey.

The Ribbon UC Market Insights survey asked technology decision makers representing nearly 1,300 companies in North America about their UC purchasing habits and plans. The research takes a comprehensive look into the purchase drivers and buying behaviors of companies ranging from small businesses with fewer than 20 employees to large enterprises with over 1,000 employees. The data shows the survey respondent’s views on UC, their preferred deployment models and the type of service providers they plan to look to when adopting UC. Ribbon Communications is currently in the middle of a six-city roadshow in North America where the company will reveal key findings from the survey. The roadshow is November 12 - 21, 2019. The survey and roadshow is co-sponsored by Poly.

BC Experts in the discussion include Marty Parker, Robert Harris, Tom Brannen, Jon Arnold, Roberta J. Fox, Phil Edholm, Kevin Kieller, Steve Leaden and Melissa Swartz.