Search Results

Wildix held its first analyst summit in beautiful Venice—a fitting location, since the company was founded in Trentino, Italy, by brothers Steve and Dimitri Osler. While most unified communications vendors originated in the U.S. and later expanded to Europe, Wildix’s roots are firmly European, and now the company has set its sights on expanding across the U.S. market. The event’s theme—“Masks Come Off”—was appropriate. Wildix used the occasion to “unmask” itself, introducing the company to a broader audience, including analysts who may not have been familiar with it. Although many outside Europe may not know the Wildix name, the company has been in business for 20 years. Wildix focuses on unified communications for SMBs and midmarket organizations (50–5,000 employees) and sells exclusively through channel partners. As CMO Emiliano Tomasoni emphasized, Wildix isn’t trying to be everything to everyone. Instead, it has a clear focus on SMBs and specific verticals—such as retail and healthcare—where it can deliver measurable ROI. With 360 employees worldwide, Wildix isn’t aiming to be the biggest player or a niche boutique vendor—it’s focused on delivering value through communications that make a tangible difference. “ROI is the key when we speak to customers,” Tomasoni said. “ROI isn’t magic—it’s the common language among all departments: sales, IT, operations, marketing.” According to CEO Steve Osler, Wildix’s vision is to connect every aspect of communication into one seamless, intelligent experience—built for results, powered by trust, and designed for people. The company’s goal is to define the next chapter of communication with secure, reliable, and adaptive solutions that simply work. The company prides itself on being the only European UCaaS vendor combining AI-driven innovation with a 100% channel model, with ROI-first DNA. Wildix offers a unified solution providing global connectivity, telephony, UC, and “CC Lite” capabilities across voice, video, chat, SMS, fax, and Kite webchat—all optimized for remote and hybrid work. Embedded AI powers transcriptions, summaries, and virtual agents. Wildix supports private cloud, single-tenant, hybrid, and on-premises UC deployments—unlike most UCaaS and CCaaS vendors that offer only public multi-tenant cloud options. This flexibility gives customers greater control, security, and data privacy. Three Core Applications Wildix’s portfolio centers on three key applications: Collaboration 7 – The entry-level UCaaS application providing core capabilities such as calling, chat, and meetings for small teams. x-bees – Designed for sales and service teams, it includes CRM automation, AI assistance, integrated queues, dashboards, IVR, and omnichannel engagement across voice and digital channels (SMS, WhatsApp, live chat). Together, these deliver “contact center lite” functionality with AI woven throughout. x-hoppers – Targeted at retail and frontline environments, x-hoppers delivers AI-enabled headsets and push-to-talk capabilities for real-time team communications and guidance. These applications sit atop the Wildix Management System (WMS7), with an agentic AI layer integrated across all apps, as well as 500+ AI-enabled integrations. Wildix also manufactures its own plug-and-play hardware, including phones, DECT and Wi-Fi handsets, gateways, and push-to-talk headsets.   To learn more about Wildix’s applications, I spoke with Stewart Donner, Global Head of Engineering, who also discussed the key messages of the event.  Wilma - The Face of Wildix AI AI is embedded natively in the platform, with the “Wilma” agentic AI layer and AI assistant, available on all products. I spoke with co-founder and Chief Innovation Officer Dimitri Osler about Wildix’s AI strategy and approach. He explained that Wilma can draft emails, guide retail associates in real time, summarize meetings, transcribe meetings in real-time, etc. Wildix supports multiple LLMs, allowing customers to choose the model best suited to their needs. Dimitri also underscored the importance of localization and described how Wildix leverages AWS to provide consistent coverage worldwide.   Partner Model Wildix supports a 100% channel-driven model, selling exclusively through certified partners. These partners are a key differentiator, as they are trusted locally, able to deliver faster, and often outperforming vendors that rely on direct sales. With over 1,000 partners globally, Wildix primarily works with MSPs, along with system integrators, VARs, telecom providers, and agencies. Partners maintain full control of the sales cycle—from billing to implementation—while Wildix provides support where technical expertise is needed. This close collaboration has resulted in an impressive 96% partner retention rate. To provide more insights about Wildix’s channel approach, I spoke with Jason Uslan, Chief Commercial Officer.   A standout example of Wildix’s partnership strategy is its work with RoboReception, a UK-based healthcare software provider offering an AI-powered call handling platform for dental practices. Aimed at reducing the number of missed patient calls and automating routine patient interactions, such as appointment bookings, cancellations, and FAQs, RoboReception improves dental practice efficiency and patient care. Dr. Grant McAree, Director of RoboReception, explained that early on in his dental practice, he realized that reception issues due to fragmented technology, staff shortages, and overburdened teams, created a healthcare bottleneck, noting that: One-third of new patient calls go unanswered 75% of voicemails are never returned 80% of patients who can’t reach someone don’t leave messages This leads to significant lost revenue opportunities. RoboReception solves this problem by using AI to answer calls and book appointments automatically—providing 24/7 service. It’s a true partnership: RoboReception designs the agentic workflows; Wildix channel partner Focus Group handles deployment and integration; and Wildix delivers secure, AI-powered communications with real-time data synchronization to ensure compliance. The results speak for themselves. Dr. McAree shared that the next step is to expand the platform beyond dental practices to general practitioners, legal services, and hospitality. I spoke with Dr. McAree about how RoboReception helps dental practices, and future plans for expansion.   Closing Thoughts Wildix’s first analyst event was a welcome opportunity to learn more about a company many of us weren’t as familiar with, and understand how it differentiates in the crowded unified communications market. Key differentiators include: SMB focus Architectural flexibility (cloud, hybrid, or on-prem) Deep European DNA, addressing privacy, sovereignty, and language needs 100% channel sales model Specialized horizontal applications for sales and front-line/retail workers, including software and hardware Hardware and software solutions, including AI, APIs, plug-and-play phones, DECT, WiFI handsets, gateways, and Push-to-Talk headsets Built-in “contact center lite” capabilities A people-first culture with a distributed workforce and work-life balance After speaking with several channel partners, it’s clear that Wildix is deeply committed to enabling their success—making integration easy while empowering partners to integrate with third-party applications and rapidly develop and deploy AI-enabled solutions and workflows to best support their customers. The company will have to overcome some hurdles in a crowded unified communications space that is dominated by big names such as Microsoft, Cisco, Zoom, and others. As Wildix accelerates its North American expansion, expect to see the company to gain visibility and traction. With its channel-centric strategy and SMB-first approach, Wildix may not remain a European secret for long.

On our latest BCStrategies podcast, we did a recap of the recent NiCE 2025 Analyst Summit, held in Vienna. This was NiCE's first analyst summit with their new leadership team, and there was a lot to take in on many fronts. Along with Nicolas de Kouchkovsky and Tom Brannen, Jon Arnold moderated the discussion, and we shared our top takeaways from the event.

On Halloween BCStrategies Experts   Kevin Kieller ,   Thomas Brannen ,   Charles Vondra ,   Martha Buyer ,   David Danto ,   Joseph Williams , and   Jon Arnold   got together to discuss what scares them related to the communication and collaboration industry. You can watch the entire podcast here or just read through the summary below. What scares Thomas Brannen: AI that just never gets good enough; or, AI that ends up being better than we expect and it obliterates the job market What scares Chuck Vondra: Potential outcomes for AI related to super intelligence and ethics Lack of clarity with respect to goverance and regulation for AI Pace of change What scares Martha Buyer: How expectation of customers around AI may not match what they are being sold Litigation related to AI is just starting! People are going to be harmed medically, financially, and in every way through misuse of AI What scares David Danto: How few people in leadership roles understand basic economics, specifically related to millions of layoffs that have occurred from very profitable companies The people being layed off are consumers and so the overall market is being reduced What scares Joseph Williams: Privacy and security implications especially related to deepfakes Operations risks attached to AI, for example while AI-powered transcription is generally good over reliance on this could cause problems Emotional reads by AI are not very good and don't control for cultural differences Potential compliance and eDiscovery issues The opportunity for call centers to use AI for predatory upsells into vulnerable populations What scares Jon Arnold but first Go Jays Go! 🙂 AI may lower the quality bar for writing and analysis Customers deferring to AI for "good enough" results instead of investing in true analysis What scares Kevin Kieller: The complexity explosion as new features are added faster and faster Will customers eventually become so confused that the tools provide diminishing returns and reduced productivity? In the end, Tom Brannen wraps things up by optimistically hoping that AI, especially proactive AI, might help address some of the scary things the other experts highlighted! Happy Halloween! If you are facing scary decisions related to UCaaS, CCaaS, AI, or associated technologies, the BCStrategies Experts can help. We provide independent and unbiased assessments related to strategy, architecture, and implementation. Many of our Experts deliver top-tier management and delivery from the RFP process through to post-delivery user adoption and training services.

B usiness C ommunications S trategies Expert analysis, insights, and opinions Search BC Strategies Welcome to Business Communications Strategies (BCS), your go-to source for expert insights and guidance for enterprise success in Communications and Collaboration. Popular Tags Artificial Intelligence (14) 14 posts CCaaS (4) 4 posts Future of Work (2) 2 posts UCaaS (2) 2 posts Generative AI (2) 2 posts 8x8 (2) 2 posts Follow Us Featured Article Enterprise Connect 2025 – A Farewell to the Gaylord Palms Blair Pleasant 6 days ago 13 min read Quick Picks Latest Events Upcoming Events AI Videos Featured Expert New Expert Latest Research Latest Podcasts Latest Events Upcoming Events AI Videos Featured Expert New Expert Latest Research Latest Podcasts Latest Events Upcoming Events AI Videos Featured Expert New Expert Latest Research Latest Podcasts Latest Events Upcoming Events AI Videos Featured Expert New Expert Latest Research Latest Podcasts Latest Events Upcoming Events AI Videos Featured Expert New Expert Latest Research Latest Podcasts Latest Podcasts Key takeaways from Enterprise Connect 2025 - Part 2 Mar 28 Takeaways from Enterprise Connect 2025 (part 1) Mar 27 Latest Posts 8x8 Analyst Summit Takeaways – Track Some Mud on the Carpet My favorite line from A Complete Unknown – “ Don’t be afraid to track some mud on the carpet ”. My favorite line – and pretty much... Jon Arnold 30 minutes ago Q&A with Pete Lavache, Avaya CMO and Blair Pleasant, COMMfusion president and principal analyst Expert Blair Pleasant asks questions of Avaya's CMO Pete Lavache Blair Pleasant 4 hours ago Chalice AI: The DeepSeek of Ad Tech In this exclusive interview, Adam Heimlich, Founder and CEO of Chalice AI, breaks down how his company is disrupting the ad tech space by... David Maldow 23 hours ago Unified Communications & Collaboration The Future of Eye Contact in Video Calls: Which of These 3 Methods Works Best? David Maldow 23 hours ago 1 min read Vedubox: The All-in-One LMS with Zoom-Powered Live Classes David Maldow 23 hours ago 1 min read Customer Experience 8x8 Analyst Summit Takeaways – Track Some Mud on the Carpet Jon Arnold 30 minutes ago 8 min read Q&A with Pete Lavache, Avaya CMO and Blair Pleasant, COMMfusion president and principal analyst Blair Pleasant 4 hours ago 6 min read Artificial Intelligence Chalice AI: The DeepSeek of Ad Tech David Maldow 23 hours ago 1 min read RingCentral Analyst Summit 2025 Blair Pleasant Mar 11 4 min read Infrastructure Das AI: The Good, Bad, and Weird from My Week in Berlin Tom Brannen Sep 12, 2024 4 min read The AI Chefs With Kevin Kieller and David Maldow The AI Chefs: AI Kitchen Tools and Inspiration Rodizio Feb 17 The AI Chefs: A Deep Dive into DeepSeek Jan 30 AI Show With Rob Scott and Kevin Kieller AI Show - The Fifth Industrial Revolution and Why AI is Reshaping Everything Nov 27, 2024 AI Show - Is Ambient AI Watching You? The Rise of 'Always-on' Technology Nov 15, 2024

Experts BC Strategies Expert analysis, insights, and opinions We are a collection of experienced, independent analysts, consultants, and thought leaders focused on unified communications, customer experience, artificial intelligence and other technologies associated with effective business communications and collaboration. Together we participate as presenters and panelists in major communication and collaboration industry events, create hundred of articles, blog posts, and videos every year, have deep industry relationships with every significant vendor, have a combined social media reach of 250,000+ LinkedIn followers and 400,000+ X (Twitter) followers. Jim Burton Dave Michels Blair Pleasant Jon Arnold Stephen Leaden Kevin Kieller Joseph Williams David Danto Melissa Swartz Evan Kirstel David Smith Nicolas de Kouchkovsky Chuck Lear Robert Harris Elizabeth English Tom Brannen Chuck Vondra Ted Colton Martha Buyer David Maldow Our Experts

Latest Events BC Strategies Expert analysis, insights, and opinions Recent Events Inside Enterprise Connect 2025: Conversations, Insights, and Industry Trends A Farewell to the Gaylord Palms In this article, BCStrategy Expert Blair Pleasant covers key announcements and news, and offering valuable insights through informative vendor interviews she conducted at Enterprise Connect 2025. Read More A Congregation of Thoughts Read BCStrategy Expert Kevin Kieller's high-level impressions and takeways from Enterprise Connect 2025. Read More Key Takeaways - Part 1 Join BCStrategies Experts Kevin Kieller, David Danto, Thomas Brannen, Jon Arnold, Melissa Swartz, Robert Harris, and Steve Leaden as they share their key takeaways from Enterprise Connect 2025, highlighting the most surprising revelations, compelling insights, and overarching themes shaping the event. View Here Key Takeaways - Part 2 In this podcast, BCStrategies Experts Blair Pleasant , David Maldow , and Martha Buyer discuss their key takeaways and insights from Enterprise Connect 2025, offering thoughtful observations on the event's most impactful moments. View Here