SBC, SIP, ROI
The world of unified communications (UC) is filled with acronyms. During a recent webinar I keynoted along with Alan Percy of AudioCodes, "SIP Trunking, Enterprise SBCs and the Return on Investment" it became clear to me that one of the most important acronyms to focus on is ROI, return on investment.
Return on investment (ROI) is tricky to calculate, measure and achieve: