Nothing in that title likely makes sense to BCStrategies readers, but now that I have your attention, let me explain. Aside from being an independent analyst, I’m an unconventional analyst, and my perspectives are not drawn exclusively from the usual suspects in the collaboration space. Of course, that cast of characters grows larger as the cloud and AI players get a beachhead on territory dominated by the incumbent telecom vendors.
In this Executive Insights videocast, BCStrategies’ Jim Burton is joined by Poly CEO Joe Burton for more announcements from the new company.
The world of web-based communications and WebRTC adoption is exploding. It seems that every day a new WebRTC announcement is made, and more and more communications are happening with the web paradigm. Enterprise communications and collaboration companies like Cisco, Vidyo, Lifesize, Citrix, Unify, and more are making WebRTC a core component of their overall strategy. Leaders like Amazon and Amex have used WebRTC to dramatically enhance their customer services.
Video has become an increasingly important option in business communications and eCommerce, not only because the technology and costs have gotten better, but also because consumers/customers can exploit its use from their mobile smartphones and tablets. However, it is necessary to look at video conferencing in several ways, including: