The world of web-based communications and WebRTC adoption is exploding. It seems that every day a new WebRTC announcement is made, and more and more communications are happening with the web paradigm. Enterprise communications and collaboration companies like Cisco, Vidyo, Lifesize, Citrix, Unify, and more are making WebRTC a core component of their overall strategy. Leaders like Amazon and Amex have used WebRTC to dramatically enhance their customer services.
In this Executive Insights videocast, BCStrategies’ Jim Burton is joined by Poly CEO Joe Burton for more announcements from the new company.
Video has become an increasingly important option in business communications and eCommerce, not only because the technology and costs have gotten better, but also because consumers/customers can exploit its use from their mobile smartphones and tablets. However, it is necessary to look at video conferencing in several ways, including: