Amazon Connect

Musings From the 8th re:Invent Conference: Amazon Connect Takes Center Stage

Earlier this month, Amazon Web Services (AWS) held its 8th re:Invent conference. Following the Dreamforce announcement that it has been selected by Salesforce as its preferred contact center technology, Amazon Connect took again center stage. While a growing activity was palpable since its launch in March 2017, Amazon Connect has stayed relatively discreet. It only issued two press announcements, providing mostly updates on the AWS blog.

Amazon’s AWS Connect Contact Center – A Possible Industry Disruptor

On March 29 at Enterprise Connect, Amazon Web Services (AWS) announced Amazon Connect. According to Amazon, Amazon Connect is a simple to use, cloud-based contact center service for customers to deliver better customer service at a lower cost point. It is based on the same contact center technology used by Amazon customer service. According to Amazon, setting up a cloud-based contact center with Amazon Connect is a few clicks in the AWS Management Console, and agents can begin taking calls within minutes.