Amazon Web Services (AWS)

Musings From the 8th re:Invent Conference: Amazon Connect Takes Center Stage

Earlier this month, Amazon Web Services (AWS) held its 8th re:Invent conference. Following the Dreamforce announcement that it has been selected by Salesforce as its preferred contact center technology, Amazon Connect took again center stage. While a growing activity was palpable since its launch in March 2017, Amazon Connect has stayed relatively discreet. It only issued two press announcements, providing mostly updates on the AWS blog.

Genesys Announces PureCloud Integration With Amazon Lex

Genesys debuted the integration between Genesys PureCloud, its cloud customer engagement solution, and Amazon Lex at the AWS re:Invent conference. The integration will leverage artificial intelligence to help businesses build and maintain conversational interactive voice response (IVR) flows, providing an improved customer experience.

Genesys PureCloud is a cloud contact center platform built atop Amazon Web Services (AWS), via a microservice architecture. Each of its microservices operates independently, preventing mass failure should one area collapse.

Lower AWS EC2 Instances Prices Called Out by Rackspace CTO

The CTO at Rackspace, John Engates, is calling out its competitor in the cloud space, Amazon Web Services, over the inflation of the value of discounts on dedicated EC2 instances which were announced earlier in the month.

Engates noted that AWS lowered the prices on EC2 instances by around 80 percent, yet it still cost more on a total-cost-for-performance basis than true dedicated servers, such as the ones which are offered by Rackspace.

Silver Peak WAN Optimization Enhances Amazon Cloud

Amazon Web Services (AWS) and Silver Peak Systems have come to an agreement whereby the Virtual Acceleration Open Architecture (VXOA) software of the Santa Clara, California-based company will be accessible via the Amazon cloud platform. There are many advantages to this move, including the increase in speed, efficiency and savings in cost of WAN optimization provided to data and storage based on the cloud.

AWS EC2 Instances Price Cut

Amazon Web Services has lowered the price on a range of its services, and this is the 25th price reduction since 2006. The cloud service provider has a strategy of offering bargain-basement prices on its infrastructure.

The company's On-Demand Amazon EC2 instances operating on Linux had its prices cut last week.

The price cuts are relevant to the CPU and memory offered in the AWS M1 (First Generation Standard), M2 (High Memory), M3 (Second Generation Standard), and C1 (High-CPU) families.

AWS Reliability Called into Question

The reliability of Amazon Web Services (AWS) has been questioned over the last couple of weeks as the Netflix movie service crashed due to an AWS outage, leaving thousands unable to watch a movie on Christmas Eve.

On Christmas Day, Netflix tweeted that the service had been restored: "Special thanks to our awesome members for being patient. We're back to normal streaming levels. We hope everyone has a great holiday."

New Data-Intensive Cloud Storage from AWS

It was announced last week that Amazon Web Services had improved storage capabilities that could handle data intensive applications. The new storage designs are dubbed High Storage Eight Extra Large, and compliment applications with large amounts of data. Warehousing, Hadoop workloads and log processing are included in this.

Amazon stated: "We know that these applications can generate or consume tremendous amounts of data and that you want to be able to run them on EC2 [Amazon Elastic Compute 2]."

Long-Term Planning and Innovation From Amazon's Bezos

Founder and CEO of, Jeff Bezos, is using what he has learned in managing the latter to influence his overseeing of cloud infrastructure provider Amazon Web Services (AWS).

Bezos is keen on focusing on the long term, and states that customers are more attracted to lower prices and great products. Last week, Bezos made a rare public appearance with CTO, Werner Vogels, at the Amazon re:Invent partner conference in Las Vegas.

Windows Server 2012 Supported by AWS

It was announced earlier this week that Amazon Web Services (AWS) would provide support to Microsoft Windows Server 2012, enabling customers of Windows to remain on Microsoft's upgrade plan when Amazon's cloud services are adopted.

The server version of Windows 8, Windows Server 2012, will be a viable choice for customers of AWS, as will the Windows Server 2003 R2, 2008 and 2008 R2 offerings which already provide existing support.