ShoreTel, Inc. announces the various adjustments that were made to its Champion Partner Program. The changes include a streamlined discounting scheme, a tightened opportunity registration program, a modified version of the company's existing MDF program, and a simplified support pricing structure. A new accreditation program is also launched to complement ShoreTel's Champion Partner Program.
Cisco Systems, Inc. announces that it is expanding its Cloud Services Reseller Program by boosting sales incentives. The networking giant also says that in fiscal 2014, it will double its investment in resources for its midmarket channel partners.
At the Cisco Partner Summit in Boston, Cisco has unveiled its plans to increase the sales incentives for both the company's direct sales team and channel partners. The changes will be rolled out in August 2013.
I attended the Channel Partners conference in Las Vegas last week. This was my first time attending this particular event, but was not disappointed. Channel Partners is a well run channel oriented event. The theme is largely service providers and carriers targeting resellers and agents. The exhibit floor was an impressive collection of vendors and carriers with diverse WAN services and solutions.
ADTRAN, Inc., in a move to enable and grow its low-tier channel partners, scrapped the barriers in its partner program and increased the rewards for its roster of agents and resellers.
By eliminating partner hurdles and boosting rewards, the Huntsville, Alabama-based company could make its partner base, with a current stronghold of around 3,600 partners, much friendlier than before. Moreover, the equipment and tools would become more attainable should partners need them.