contact center

Where Digital Marketing Fails

If you are a marketing person today, nobody cares about your “offline” skills. Everybody wants a digital marketer. Yet eCommerce currently makes up only 10% of all retail sales.

Some companies like Procter & Gamble are starting to figure out the disconnect and in fact in the last year P&G cut $200 million from its digital spend. Reasons stated are lack of measurement tools and “brand safety” (Tide Pod for lunch anyone?).

Creating an Emotive Customer Experience: Where’s the Motivation?

My tired old iPhone 6 could really use a new battery. So, earlier this year I was pleased to learn about the $29 battery replacement program offered by Apple. Unfortunately, the whole experience left me sorely disappointed.

The program requires one to contact Apple support who will then order a battery to be sent to the local Apple store of your choice and schedule you with an appointment for the change out. I did that. The Apple representative was friendly enough and assured me they would get the battery on order right away.

UC Summit 2014 to Focus on Major Industry Trends

Leaders from all aspects of the Unified Communications (UC) industry are gathering in La Jolla, California, April 27-30, 2014, for a two and a half day conference, focusing on networking, building new relationships, product/market education and aligning business models with evolving and emerging technologies. Topics include mobility, wireless, WebRTC, cloud, SDN, hosted, hybrid cloud, MDM and contact center.

In this UCStrategies videocast with Blair Pleasant, Bruce Marler of CafeX demonstrates