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Musings From the 8th re:Invent Conference: Amazon Connect Takes Center Stage

Earlier this month, Amazon Web Services (AWS) held its 8th re:Invent conference. Following the Dreamforce announcement that it has been selected by Salesforce as its preferred contact center technology, Amazon Connect took again center stage. While a growing activity was palpable since its launch in March 2017, Amazon Connect has stayed relatively discreet. It only issued two press announcements, providing mostly updates on the AWS blog.