If you are a marketing person today, nobody cares about your “offline” skills. Everybody wants a digital marketer. Yet eCommerce currently makes up only 10% of all retail sales.
Some companies like Procter & Gamble are starting to figure out the disconnect and in fact in the last year P&G cut $200 million from its digital spend. Reasons stated are lack of measurement tools and “brand safety” (Tide Pod for lunch anyone?).
Interactive Intelligence has announced the release of a new software platform. This platform, Interaction Mobilizer, is designed to enable organizations to rapidly deploy customer service applications on several mobile operating systems, devices, and social media websites.
Genesys has launched a new customer care solution, an application that connects smartphone users with agents in contact centers and beyond instantly. Genesys Mobile Engagement, introduced at Genesys' G-Force customer event, is designed to empower customers who need live support quickly, and provides increased context to help personalize the mobile customer experience while empowering agents with the information they need.