Unlike agent commission models employed by most UCaaS providers, new Co-Branded reseller program allows partners to set their own price and margins, own their customer relationships, and better control their future
Intermedia has announced a new acquisition, with the purchase of AnyMeeting. With this acquisition, Intermedia will be able to provide an enhanced Unified Communications experience, alongside its current Cloud Voice solution, adding a new suite of collaboration applications to its UCaaS offering.
AnyMeeting, a provider of web and video conferencing and webinar services, currently serves more than a million registered users. It provides collaboration solutions built for small and mid-sized businesses, and the company states that reliability of service is its top priority.
Better to specialize in UC or have UC as one product in a portfolio? There is no easy answer to this, as companies can thrive either way. But in the SMB market, when it comes to the cloud I would argue the portfolio approach is more compelling. Why? SMB enterprises are notoriously unable to properly invest in the IT resources required to run all the services the business needs. And purchasing services from multiple vendors adds management and integration complexity that SMBs can ill afford. So a one-stop approach makes a lot of sense.
Why hasn't the UCaaS channel caught fire?
During my recent years in Lync Partner engineering and later as the SaaS Channel manager at Microsoft, I had a chance to meet and work with many dozens of talented and interesting partner executives. These are (mostly) men who were approaching UC as a Service (UCaaS) from one of three perspectives:
The VC-owned Microsoft Gold partner and hosted communications provider, Intermedia, will pay the sum of $55 million to purchase Telanetix, the hosted VoIP and video specialist, according to both companies.
It can be assumed that around $13 million in debt and liabilities is included in the price tag. Around $7.40 per share could be made by Telanetix common shareholders when the acquisition closes.
Recently, Intermedia launched its hosted PBX service, a VoIP-based service that integrates with Intermedia's hosted Exchange e-mail service to enable customers to access hosted PBX and unified communications features.
Hosted PBX is managed from Intermedia's HostPilot Control Panel, which provides a single point of communications control for customers. The service comes with voice menu, hunt groups to route calls in order to get the important ones answered quickly, flat rate monthly charges with unlimited calling for users in the US and Canada, along with several other features.