Lotusphere

IBM Emphasizes New Directions at IBM Connect 2013

IBM Connect (nee Lotusphere) is a big darn deal in the IBM customer community. This week, thousands of IT professionals from around the globe convened here in Orlando, Florida, at IBM Connect 2013 to share and learn, both from each other and from IBM.

Each year, the Opening General Session (OGS in the parlance) sets the tone for the event. The message this year is all about Social and Analytics: Social is driving business change, and Analytics inform decisions in the Social world as well as other parts of the enterprise.