Nextiva Nextcon16

Nextiva held its first ever analyst/consultant conference recently in Scottsdale, AZ, in conjunction with NextCon16, its partner and customer event. The lineup of speakers for NextCon was impressive - tech evangelist Guy Kawasaki, Apple co-founder Steve "Woz" Wozniak, Gopi Kallayil, Google's Chief Evangelist of Brand Marketing, Pat Wadors, LinkedIn's Chief HR officer, and many other luminaries who helped educate and inform the audience of over 2,000 attendees about entrepreneurship, business development, sales, marketing, IT, customer service, and operations.

It was a challenging week for analysts and consultants, with Nextiva's event overlapping with BroadSoft Connections, just down the road apiece in San Antonio. No complaints about being in Scottsdale, and while most UC&C watchers know BSFT, Nextiva isn't well known in our circles, and I'm happy to be one of the UC Experts in attendance to help tell that story. It's a story worth telling, but also serves as a model for many, many other players still in the voice business who want - and need - to evolve to something akin to UC&C.