SkypeC

Skype for Business - a Name That is Too Long?

I was doing a write up recently about Microsoft Lync, nee Skype for Business, and realized that this name change, while great for Microsoft, is really bad for those of us who write about enterprise UC. Lync was a great name from the perspective of length, only four letters, easy to say and write. In a foreword to the upcoming Skype for Business for Dummies book sponsored by Sonus, I realized that in the forward alone, I had written "Skype for Business" 22 times in a 454-word document.