A series of interviews on changing and emerging trends in social media.
An interview with Evan Kirstel, #1 Social Influencer in many key industries, including IoT (Internet of Things), UCaaS (Unified Communications as a Service), and the Smart Home.
Question: A “social influencer” concept is not new, but its role and impact in markets/industries seems to be expanding. Can you explain what this means?
In this Executive Insights podcast, UCStrategies' Jim Burton is joined by UCStrategies Expert <
IBM coined the phrase "Social Business" to describe its Connections product launched in June 2007, and now the rest of the UC&C vendor community is piling on the bus. In October, Unify has renamed its Project Ansible as Circuit by Unify and launched it, and earlier this month, Cisco announced its social business offering Project Squared.
When it comes to social business, the bright spot for social is in the contact center for customer interaction, or social customer care.
These days with cloud, consumerization, and BYOD - everyone thinks they are or could be the CIO. To most of you, be thankful you are not. This position is under a lot pressure. The CEO keeps hearing costs are dropping, the CMO's purview is suddenly all things digital, hackers and purbs feel entitled to anything they can get, and the end users are discovering credit cards means there is no reason to take "no" for an answer. Oh yeah, the lifespan of technical products is now measured in months.
Like Marty Parker, I too spent a good part of last week at Lotusphere in Orlando, where "Business. Made Social" was the central theme, and I could not help but be impressed with the range and depth of IBM's vision on the importance of social networking in business. While everyone else in the UC space has recently "discovered" collaboration and is busily realigning their marketing along those lines, IBM was touting UC2 (for "unified communications and collaboration") years ago, and has now moved past that.