My October 2016 post, Video is Going Viral - Especially in Healthcare! showed that video is going mainstream, even viral and external forces are creating that "perfect storm" for video. Video is one of the components of the UC suite, and projections over the next few years for UC and "neighboring areas" growth is staggering and even "off the charts." For example:
We've been hearing that "video is the new voice" for several years now, and it appears that video communications are finally starting to take off. Whether in a formal video meeting room, on the desktop, or even a mobile device, video is helping businesses become more productive.
Times change, and so do employees; every year a new batch of graduates join the workforce, and while they keep getting younger, business practices seem to stay the same. Even in today's seemingly ever-connected world, many businesses still miss out on all the potential of live communication technologies, and are alienating their young employees as a result.
There is no UC technology with more excitement right now than video. Not because it is new, because it isn't. Not because it is dominant, because it isn't. Video is transitioning from the periphery to the mainstream of how we communicate. The democratization of video is upon us - and it changes everything. It's the result of camera ubiquity, inexpensive broadband, and smart mobile devices.
Farzin Shahidi, Founder and CEO of NextPlane, asked UCStrategies to take a look at the question of where and when voice and video will be of major interest for inter-organizational communications, especially if provided through UC federation and if linked to business processes or applications. Great question, Farzin!
The Open Visual Communications Consortium's (OVCC) latest network service definition allows business video users to make secure video calls without the need to schedule them in advance, providing access to high quality and secure calls with greater convenience and ease.
Last week, a new company, Highfive, emerged as a video conferencing system provider. I met with Shan Sinha, CEO and Founder, and Dave King, VP of Product Marketing, and they explained why they believe that Highfive is poised to change video. The team at Highfive comes from Google and Apple, and the investors in Highfive are a fairly impressive group and the $17.5M invested so far shows they believe in the concept.
In this UCStrategies videocast with Blair Pleasant, Bruce Marler of CafeX demonstrates
Business communications are moving beyond wired messaging and voice calls to wireless Internet connections with mobile devices that support visual, audio, and video user interfaces. The rapid consumer adoption of mobile smartphones and tablets is dramatically expanding legacy forms of business communications to multimodal unified communications (UC).
Open Visual Communications Consortium (OVCC) just released three new Forrester Consulting reports on the State of B2B Video Communication Market including adoption, perception, and outlook in the B2B space. The reports were commissioned by the OVCC group and are based on a survey of 695 enterprise decision-makers and influencers of video communications. The three reports are: