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Expert analysis, insights, and opinions

Zoom Perspectives 2025 - A Quick Summary



BCStrategies.com Experts Kevin Kieller, Blair Pleasant, and Jon Arnold provide a quick recap of Zoom Perspectives 2025, highlighting their key takeaways, including:

➡️Creating a product that customers love is not just a cute saying; it is an imperative embedded in everything Zoom does

➡️ Zoom contact center, Zoom phone, Zoom Workplace, and Workvivo are all seeing strong growth

➡️Xuedong D. Huang and his team have exciting plans related to #AI that drives measurable business outcomes. Their key focus is enabling "conversations to completion"

➡️Nick Tidd has a detailed strategy to expand Zoom's channel contribution from 40% to 80%

➡️Kimberly Storin, as the new CMO, is gearing up to tell the Zoom story more broadly and more powerfully (with swagger)

➡️ Brendan Ittelson is fully committed to helping developers leverage and integrate the power of Zoom into their solutions

➡️The Workvivo by Zoom team brings passion, a great product, and new customers to Zoom. A strong complement to Zoom's frontline offering

➡️ Speaking of frontline, Zoom Workplace for Frontline is well-priced and well-aligned with the opportunity that more than 2 billion frontline workers represent

➡️ Zoom's vertical add-ons for healthcare and education are interesting and expanding (e.g., clinician and lecture transcript notes)

➡️ Zoom Workplace's powerful features, delivered without complexity, are ideally suited to the SMB market (especially for orgs with less than 50 people who typically have no IT staff)

➡️ If you are a Microsoft shop that also uses hashtag#Zoom (as many do), the Zoom Workplace integration with Outlook/ Exchange/ SharePoint is worth checking out

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