Zoho One, Zoho’s flagship suite, has recently undergone a makeover, offering simplicity and unification. Rather than adding another set of features to an already broad portfolio, Zoho has rethought how work actually happens across its more than 50 applications—and redesigned the experience around unified integrations, context, workflows, and data. Announced in November 2025, the new Zoho One reflects a shift away from app-centric workflows toward a platform-centric model that

As analysts, we’re always asked for our year-end predictions, so I thought I would turn the tables around and ask the vendors for their predictions. Here are some of the key trends and predictions for 2026 from various business communication vendors.     8x8 – The platform becomes the value According to 8x8 CEO Sam Wilson, “The market finally stops treating business communications as a smorgasbord of disconnected products. UCaaS, CCaaS, and CPaaS served their purpose as label

As we wrap up the year, I thought it would be fun to hand out my own set of industry awards. Take these with a grain of salt—many are just for entertainment. Most reflect my experiences and insights from various analyst events and countless vendor interactions throughout the year. If you want to nominate a vendor for a category, drop it in the comments or send me a message.   Best Marketing Ingenuity – 8x8 CMO Bruno Bertini delivered a bold rebrand that literally breaks out o