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Insights
Expert analysis, insights, and opinions

Customer Experience


Google Cloud Next – Stepping up its Customer Experience Game
While AI and AI agents got most of the attention at Google Cloud’s customer event, Google Cloud Next, it was great to see a bigger focus...

Blair Pleasant
Apr 174 min read


8x8 Analyst Summit Takeaways – Track Some Mud on the Carpet
My favorite line from A Complete Unknown – “ Don’t be afraid to track some mud on the carpet ”. My favorite line – and pretty much...

Jon Arnold
Apr 107 min read


Q&A with Pete Lavache, Avaya CMO and Blair Pleasant, COMMfusion president and principal analyst
Expert Blair Pleasant asks questions of Avaya's CMO Pete Lavache

Blair Pleasant
Apr 106 min read


8x8 – On the Offense
The messages at the 8x8 Analyst Summit in Southampton, U.K. were almost as loud as the Southampton Football Club fans when the Saints...

Blair Pleasant
Apr 85 min read


Musings from Zendesk Relate 2025
Zendesk's Relate user conference last week marked an important milestone for the company. Two years into its second act as a private...

Nicolas de Kouchkovsky
Apr 33 min read


Takeaways from Enterprise Connect 2025 (Part 1)
(Podcast length: 31:33) BCStrategies Experts Kevin Kieller, David Danto, Thomas Brannen, Jon Arnold, Melissa Swartz, Robert Harris, and...

Multiple Experts
Mar 271 min read


A Congregation of Thoughts from Enterprise Connect 2025
It was sad to say goodbye to the Gaylord gators yesterday afternoon (pictured above). While it is exciting for EC26 to be in Vegas, I...

Kevin Kieller
Mar 216 min read


Customer Experience - What Consumers Have To Say
The key to a good customer experience is actually pretty simple – provide customers with the information they need and answer their...

Blair Pleasant
Mar 43 min read


UC and CX Trends for 2025
As we welcome 2025, it’s time for the annual tradition of making predictions for the coming year. AI Adoption and Training: I hope and...

Blair Pleasant
Jan 75 min read


Why Citizen Experience Matters as Much as Customer Experience
The gap between what we experience as a private-sector customer compared to what we experience as citizens is only getting bigger. There...

Tom Brannen
Aug 7, 20244 min read


The Evolution of the Hybrid Event: The Future of Conferences and Trade Shows
If event hosts simply started using the tools that are available today, we could instantly enjoy a massive positive transformation in the...

David Maldow
Apr 8, 20246 min read
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