Thinking Phone Networks adds Bridgepointe Technologies to its Cloud Channel Program

Thinking Phone Networks just announced that Bridgepointe Technologies has joined its cloud channel partner program as a master partner and will now offer Thinking Phone Networks' wide variety of UCaaS solutions to its enterprise clients.

Bridgepointe Technologies is an Internet and telecommunication service brokerage house with 40 leading technology partners providing solutions in telecommunications, data, cloud and hosting services. Companies leverage Bridgepointe's consultative approach and ability to transform business requirements into customized solutions leading to enhanced decision-making, improved quality of service, and lower recurring infrastructure and maintenance costs.

"The Thinking Phone Networks application suite gives our agents the ability to offer cloud-based communications services, filling a critical need in solving our customers' business requirements," said Scott Evars, Bridgepointe Technologies Co-Founder.

Thinking Phone Networks has been in business for six years delivering a wide variety of UCaaS solutions through its ThinkingSuite software platform including: VoIP, mobility, A/V/W conferencing, IM/Presence, UM and contact center. The ThinkingSuite portfolio's mobile application supports iPhone and Android smartphones as well as iPad and Android tablets. The platform can also integrate desktop video with dedicated video room systems. Today, over 3,000 enterprise sites have been deployed.

Thinking Phone Networks offers its customers various integration tools such as Web services APIs and connectors over its open-architecture to enable them to communications-enable business processes. But increasingly midmarket and larger enterprises have developed their own home grown applications which they are looking to integrate. A major competitive differentiator is Thinking Phone Networks' ability to readily support this type of CEBP integration within the context of a full planning cycle that permits the customer to see the tangible ROI benefit earned.

Go-to-Market Strategy

Thinking Phone Networks has a three-part G2M strategy composes of: (1) driving business through a direct sales force; (2) leveraging wholesale/OEM opportunities with service providers, PBX vendors and with other technology companies; and (3) building up and selling through its channel. The direct salesforce is focused on the company's sweet spot. These are midmarket-to-larger enterprise companies with 500 to 5,000 distributed employees (its largest customer has > 10,000 users) in multiple fixed or mobile locations around the globe. The direct sales team will also support the channel, as required, in conveying the Thinking Phone Networks value proposition to customers. Channel partners consist of service providers, PBX vendors and traditional channel resellers.